Beauty Food all began when I sat down with my good friend and nutritionist, Veronika (Vee). I hadn't eaten since the day before, I was tired and in desperate need of food. I hadn't had time to cook, let alone shop. In between being a mum, I'd been doing my best to run my small business and I had a million missed calls from my team and customers.
I was complaining about how hungry I was, how little time I had and lamenting a lack of convenient options that didn't have loads of artificial thickeners, fillers, sweeteners, sugar alcohols or way too much sugar from dried fruit.
"I need something that doesn't require prep, that I can pop in my bag as I run out the door, that's healthy and filling so I can last until my next meal," I said wishfully.
"Well, you'd need something with plenty of nutrients, protein and good fats. I'd make it with nuts to keep the sugar low and fill you up," said Vee, moving into her typical nutritionist solution mode.
"What kind of protein would you use?" I asked.
"Collagen." replied Vee. "It's dairy free and gut friendly. It's tasteless and it's also great for your hair, skin and nails."
That sounded AMAZING to me. In fact, we both couldn't get it out of our heads and a few months later, with the help of some wonderful business partners, Beauty Food was born.
To be honest, the collagen benefits are just the icing on the... erm, cookie. We created our range of naughty tasting but guilt free snacks with busy women like us in mind, because who needs more hangriness and guilt in their lives, right!?
They're especially good for mums who could generally do with some extra nutrients, especially if you're using up a lot of your nutrients growing another human being or finding that you're feeding everyone else but yourself.
Naturally, they're nutritionist designed and approved, with only the best ingredients. I eat them daily because they're a life saver to get me through to meal time.
Libby Babet, Co-Founder