This is an unflavoured powder and the collagen powder itself is tasteless and odourless (no fishy taste!). There is a slight taste from the supercharging ingredients resveratrol and zinc which doesn't bother most people but if you don't like the taste, try it with something other than water as per the serving suggestions. We love using the powder in our smoothies, shakes or with unsweetened yoghurt.
We do not recommend fruit juice as it is high in sugar, which can inhibit the absorption of collagen.
A heads up that if you've had other collagen powders before you might be used to them being white. Ours is more of an earthy colour, again due to the resveratrol and zinc.